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Brewing began in Canada with the first settlers and traders. In the beginning, beer making was a cottage industry, but in 1668 Canada's first commercial brewery was built by the Intendant Jean TALON at Québec City. The enterprise was undertaken for three purposes: to promote temperance by offering an alternative to strong imported French liquors; to reduce the amount of currency leaving the country for the purchase of imported beverages; and to utilize the abundance of grain available in the New World. In its early development period, the industry consisted of small, independent breweries scattered throughout the country. With the advent of modern distribution systems, technological advances to improve quality control and rising costs, production became more centralized and most local breweries disappeared. However, during the 1980s a resurgence of smaller breweries, commonly called microbreweries, began to appear in Canada. They tend to serve local or regional markets. Today Canada's brewing industry comprises two national companies, LABATT Breweries of Canada (8 plants) and MOLSON Breweries (8 plants), and six regional breweries located in different areas of Canada: Big Rock Brewery and Drummond Brewing (Alberta), Lakeport Brewing Corporation, Northern Breweries and North Algonquin Breweries (Ontario), Moosehead Breweries Limited (New Brunswick), Pacific Western Brewing Company (British Columbia) and Sleeman Brewing and Malting Company Limited (Ontario and British Columbia ). Additionally, there are 40 microbreweries in every area of Canada except New Brunswick, Nova Scotia, Prince Edward Island and the Yukon and Northwest Territories. In a little more than a decade, the Canadian brewing trade has changed dramatically. For example, there has been the emergence of the brew pub, a combined brewery and licensed pub selling beer for on-premise consumption only. These establishments enjoyed a renaissance as a result of the "real ale" movement in Europe. Brew pubs have been operating in Canada since 1983.
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